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Feb 16, 21 · The types of keywords include Branded keywords include company names (eg, Amazon, Target) Generic keywords typically cover ambiguous keywords, and can also be referred to as shorttailMar 15, 17 · Now let's look at how Google keyword match types in AdWords work differently from one another If you put a "" in front of the word running and shoes your ad can show up for any search, as long as it contains the terms "running," and "shoes" For example, your ad can show for a search like, "shoes for running" PHRASE MATCHJun 15, 21 · Exact match is the most restrictive keyword match type When you add a keyword using exact match, Google Ads will only show your ads for keywords that are almost identical to the one you provide And because you know the search query, it allows you to create an advertisement and pick a landing page that perfectly matches the intent of the visitor 3 Reasons Why Your Local Adwords Campaigns Aren T Converting Ada